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JCB Celebrates 30th Anniversary in the Philippines with JCB Japan Fiesta at SM Megamall

Terry KS 9 hours ago
JCB International Co., Ltd. is celebrating three decades of business in the Philippines by hosting the JCB Japan Fiesta at SM Megamall, featuring immersive Japanese cultural activities and high-value travel rewards. The event includes a grand raffle offering an ultimate luxury trip to Japan valued at MYR 65,100 alongside shopping credits worth MYR 651 for 30 lucky cardholders.

THE PHILIPPINES, 25 SEPTEMBER 2026 – JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB, Japan’s premier international payment brand, has officially launched the JCB Japan Fiesta to mark its 30th anniversary in the Philippines.

Since establishing its presence in the market in 1996, JCB has expanded alongside the growing ties between Japan and the Philippines. The brand continues to provide payment solutions and lifestyle benefits that connect consumers to Japanese travel, dining, shopping, and entertainment experiences.

To commemorate 30 years of operations and mark the 70th anniversary of Japan-Philippines friendship, the brand is hosting a three-day public showcase at the SM Megamall Mega Fashion Hall in Mandaluyong City. The event offers visitors an immersive journey through Japanese culture, modern experiences, and exclusive promotional campaigns.

As part of the milestone celebration, JCB unveiled its Best of Japan 4.0 Promotion, featuring extensive travel rewards and merchant offerings. Among the highlights of the campaign:

  • An ultimate luxury trip to Japan valued at 1,000,000 Philippine Pesos (approximately MYR 65,100), designed to showcase Japanese hospitality and travel experiences.
  • Five curated Japan-inspired experience packages, with guaranteed winners from each participating partner bank.
  • Shopping credits valued at 10,000 Philippine Pesos (approximately MYR 651) awarded to 30 individual cardholders.
  • A grand raffle offering an exclusive trip to Japan for one main winner.

    • The event features specialized brand booths from prominent Japanese companies and organizations, including ANA, Bandai Gashapon, B.League, Fujifilm, Gindaco Takoyaki, ItoEn, Japan Airlines, JNTO, Muji, Nitori, Uniqlo, VFS Global, Warabimochi Kamakura, and 10 Yen King.

    Visitors at the festival venue can participate in themed interactive zones, including a dice game at the Tokyo Tower installation, target challenges at the Express Train zone, an artificial snow experience at the Sakura Garden, and a feedback wall at the Mount Fuji exhibit.

    Company executives noted that the anniversary reflects three decades of commercial growth, cross-border financial partnerships, and cultural exchange. Through initiatives like the JCB Japan Fiesta, the payment brand aims to strengthen its consumer footprint and expand transaction networks across the region.

    Admission to the event is free for the general public, with full promotion details available through the official channels of JCB Philippines.

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