Infobip, a leading global cloud communications platform, secures its position as a Leader in the Communication Platform as a Service (CPaaS) market for the second consecutive year, according to Omdia’s latest report. The report recognizes Infobip’s consistent high performance, innovative capabilities, and notable strengths in connectivity services, partnerships, and go-to-market strategy, solidifying the company’s leadership status in the dynamic CPaaS landscape.
17 January 2024 – Global cloud communications platform Infobip has once again secured its position as a Leader in the Communication Platform as a Service (CPaaS) market, according to the latest report by tech research group Omdia. The Omdia Universe: CPaaS Platform Providers 2023-24 report, a comprehensive analysis of the CPaaS market, acknowledges Infobip as a leader for the second consecutive year, highlighting the company’s consistently high performance and innovative approach.
Infobip has emerged as a leader or equal leader in three out of the 12 categories assessed in the Omdia Universe, demonstrating its strength and capabilities across various market priorities. Notably, Infobip scored a minimum of 10 points above the average in all but three categories, showcasing excellence in connectivity services, geographic coverage, partnerships and ecosystem, APIs, value-added services and solutions, and go-to-market strategy. The company’s outstanding performance is underscored by its significant lead, with a minimum of 20 points above the average in key areas.
Scoring an impressive 88% on the solution capability leader board, Infobip secures an equal second position overall. The company maintains an average score of 83.9% across strategy and innovation, market momentum, and vendor execution, further solidifying its standing in the CPaaS market.
Pamela Clark-Dickson, Principal Analyst at Omdia, commended Infobip’s consistent high performance, stating that the company effectively delivers services, adapts its platform to market trends, and boasts a global presence. Clark-Dickson emphasized the strategic advantage of Infobip’s communications network, enabling the firm to offer CPaaS and related solutions to large enterprises and multinationals globally.
Adrian Benić, Chief Product Officer at Infobip, emphasized the dynamic nature of business-to-consumer communication and the role of a market-leading global communications platform. Benić highlighted the essential role played by cloud infrastructure, conversational chat apps, and generative AI in enhancing customer experiences. Infobip aims to continue its innovative approach to meet evolving customer expectations across various channels, such as chat apps and Rich Communication Services.
In response to being named a leader in the CPaaS universe for the second consecutive year, Benić expressed the company’s commitment to innovation and its determination to remain a global communications platform that caters to diverse business needs.
