IDC ranks IBM as global market leader in enterprise social software

International Business Machines Corp (IBM), via its statement announced that IDC ranked IBM number one in worldwide market share for enterprise social software for the fourth consecutive year.

IBM’s social business software and services pair powerful social networking capabilities with analytics that help their clients engage all key stakeholders whether an employee, customer or partners in order to accelerate innovation and deliver results. According to IBM, more than 60 per cent of Fortune 100 companies have licensed IBM’s solutions for social business, including eight of the top 10 retailers and banks.

IDC is the leading provider of data-driven research and analysis in Asia-Pacific region. According to IDC, the worldwide enterprise social market segment reached RM3.05 billion (US$1 billion) in 2012, increased 25 per cent over 2011.

Author: Terry KS

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