IBPO Group Berhad has appointed Malaysian triathlete Ann Pow as its first brand ambassador, aiming to inspire and empower young athletes and women through its innovative financial solutions. Ann Pow, a celebrated triathlete, will promote IBPO’s values and technology, including the ANIKA AI-powered financial consultant.
1 July 2024 – IBPO Group Berhad (IBPO), a premier fusion financial company, has proudly announced the appointment of Malaysian triathlete and multiple triathlon medalist, Ann Pow, as its inaugural brand ambassador. This strategic collaboration was revealed at an event featuring IBPO’s Founder and Group Managing Director, Andy Lim, alongside Ann Pow, who showcased an exclusive custom-made tri-suit designed for her athletic pursuits.
Ann Pow, a 28-year-old professional triathlete, has earned notable accolades, including being named the Fastest Malaysian Female in the Ironman 2022 competition on her debut, Overall Female Champion for Man of Steel 2023, and recently securing the 2nd Runner-Up position in Ironman 70.3 Vietnam 2024. With a robust social media following of over 300,000, she has become a beacon of inspiration for sports enthusiasts and the younger generation, particularly following her participation in the 2022 SEA Games duathlon.
Expressing his excitement, Andy Lim stated, “Ann is undoubtedly one of the region’s top triathletes, and we are committed to supporting her journey towards global championship success. Our mission is to back young Malaysian athletes and empower women to chase their dreams and realize their life purposes.”
He further elaborated, “At IBPO, our goal is to create pathways for individuals to discover and pursue their aspirations. Through our innovative Fusion Finance, we aim to provide equal opportunities for everyone to advance towards their dreams. We believe Ann will inspire many to be bold, confident, and continually strive for excellence.”
Ann Pow shared her enthusiasm, noting, “Finance and sports share core values such as professionalism, integrity, passion, and efficiency, all crucial for achieving success and aligning with IBPO’s principles. I am thrilled to help others manage their finances using IBPO’s cutting-edge fusion finance technology.”
She highlighted the convenience of ANIKA, Malaysia’s first AI-powered Virtual Financial Consultant chatbot, saying, “As someone constantly on the move, I understand the challenges of financial management. ANIKA offers a solution by providing real-time financial health checks and personalized advice, helping individuals improve their financial status. Let’s power up together and live better with Fusion Finance!”
