Hublot, renowned for its innovation and excellence in watchmaking, introduces the Unico Experience—an immersive journey into the art of manufacturing timepieces equipped with the in-house Unico chronograph movement. Accessible via desktop or mobile devices, this captivating experience will be available exclusively from May 14th to May 18th, 2024.
Throughout the Unico Experience, guests will be guided by a virtual watchmaker who shares insights and expertise into the craft of creating Hublot’s iconic timepieces. For select visitors, a live watchmaker from Hublot’s Manufacture in Nyon will connect in real-time, enhancing the authenticity of the digital journey.
The Unico chronograph movement is intricately rendered in 3D, offering guests a comprehensive understanding of its operation. At the conclusion of the visit, guests can utilize a special configurator to design their own bespoke timepiece, selecting materials, sizes, colors, and personalized engravings.
Powered by a partnership with Epic Games, the Unico Experience utilizes Unreal Engine and MetaHuman technologies to deliver an immersive and detailed exploration of Swiss watchmaking. Ricardo Guadalupe, CEO of Hublot, expressed excitement about the initiative, highlighting its commitment to innovation and personalized luxury experiences for collectors.
Experience the Unico Journey: theunicoexperience.hublot.com
