Hong Leong Islamic Bank eyeing issuance of 100,000 debit cards

MALAYSIA: Hong Leong Islamic Bank Bhd (HLISB) has tied up with Les Copague Sdn Bhd and launched Upin & Ipin Hong Leong Junior-i Reloadable Debit Card which comes with a junior Savings-i account and Junior General Investment Account-i. This card can be used with the merchants that accept Visa and automated teller machine (ATM) card.

According to HLISB’s head of retail banking-I, Resham Singh Beera Singh, the bank expected the launch of Upin & Ipin Hong Leong Junior-i Reloadable Debit Card and helps them to achieve total of 100,000 debit cards in June 2013. HLISB also expected the issuance of this debit cards can generate a total of RM200 million deposits with the bank.

Upin and Ipin is the popular animated 3D characters in Malaysia produced by Les Copaque Sdn Bhd.

by TERRY BROWN