Hard Rock International, the iconic hospitality, entertainment, and lifestyle brand, has announced the global launch of Unity by Hard Rock™, a unique loyalty program rewarding members for their patronage across more than 200 locations worldwide, including hotels, cafes, and Rock Shops. The brand celebrates the program’s launch with an omnichannel marketing campaign featuring global soccer icon Lionel Messi, singer/songwriter Noah Kahan, artist and producer John Legend, and superstar Shakira, highlighting how its offerings have “Come Together” under the loyalty program.
The marketing campaign, set to The Beatles’ classic song “Come Together” exclusively recorded by Noah Kahan, emphasizes Hard Rock’s commitment to exceptional entertainment and travel experiences. To further enrich members’ experiences, Hard Rock introduces “Come Together Experiences,” an international sweepstakes series offering once-in-a-lifetime travel and entertainment opportunities throughout the year. Entry details and information are available at unity.hardrock.com/come-together.
The first two sweepstakes, currently open for entries, offer exciting prizes:
- Unity members can win a trip for two to New York City in July to attend one of Noah Kahan’s first-ever headlining shows at Madison Square Garden. The package includes a three-night stay at Hard Rock Hotel New York, suite accommodations, culinary experiences, and a $200 Rock Shop gift card. Entries close on May 31, 2024.
- Members also have the chance to win an all-inclusive vacation to the award-winning Hard Rock Hotel Maldives. The package includes air travel, 7-day, 6-night accommodation in breathtaking rooms and villas on the water, watersports, diving excursions, spa treatments, and dining options. Entries close on August 31, 2024.
For more information, readers can access the full Unity by Hard Rock press release or visit unity.hardrock.com.
