Rebecca PY MALAYSIA, 16 JUNE 2026 – Generali Group officially launched Redion on 15 June 2025, marking a significant milestone in the evolution of its global Care platform. The new brand brings together two industry powerhouses — Europ Assistance and Generali Employee Benefits (GEB) — under a single, cohesive identity that reflects the scale and maturity of an organisation that has already been operating as an integrated entity for nearly three years.
With more than 12,000 employees, a presence in over 190 countries, and €5.8 billion in annual business volume for FY 2025, Redion has firmly established itself as the world’s number one in employee benefits, a position cemented by the acquisition of Swiss Life Network earlier in 2026. It also holds the position of world’s second largest in assistance and travel insurance.
Antoine Parisi, who will serve as Global CEO of Redion, described the brand as a reflection of his team’s determination to deliver an enhanced, integrated, and technology-enabled proposition. He emphasised that behind every digital solution stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts. We are digital-first — and human always, he noted, underlining that clients retain the option to be served entirely by people, regardless of location. Giulio Terzariol, Group Deputy CEO of Generali, described Redion as the expression of what Generali Care has already become — a global, integrated platform purpose-built to deliver comprehensive Care across every dimension of people’s lives, fully aligned with the company’s Lifetime Partner 27: Driving Excellence strategy.
Technology and artificial intelligence sit at the heart of the Redion platform, with a dual objective: to accelerate service delivery and to create more personalised client experiences. Critically, the platform adopts a human-augmented AI model, where in every critical situation — from medical repatriation to workplace injury — AI supports human decision-making rather than replacing it.
For existing clients and partners, the transition brings complete continuity. Contracts, service teams, contact numbers and service level agreements remain unchanged. The brand is new; the decades-long commitment is not.
Redion also signals a deepened focus on Asia Pacific, with key growth markets identified in Japan, Hong Kong, Malaysia, Singapore and Thailand. The regional leadership has emphasised that 45% of Redion’s revenue is already generated outside Europe, underscoring the platform’s truly global footprint.
Hassen Bennour, CEO of Redion for Asia Pacific, noted that the new name reflects the company’s international ambition and supports its growth strategy across the region. Meanwhile, Naoki Futami, CEO of Redion for Japan, highlighted that the rebrand enables a stronger connection between local market expertise and the strength of a unified global Care platform.
Built on the values of Excellence and being Easy to work with, Redion represents Generali Group’s ambition to be the world’s premier Care partner — one that is Caring, Collaborative, Agile, Reliable and Expert in every interaction, across every market it serves.