Gamuda Land and Alliance Bank Unite in Strategic Partnership to Strengthen Community Bonds

Gamuda Land and Alliance Bank have entered a strategic partnership, enabling Alliance Bank credit card users to leverage rewards points for Gamuda Land offerings, reinforcing a commitment to community bonds and placemaking efforts. The collaboration offers exclusive benefits for managing down payment repayments and additional perks for mortgage applicants, contributing to vibrant and interconnected neighborhoods.

24 January 2024 – In a testament to the growing importance of community connections, Gamuda Land and Alliance Bank Malaysia Berhad have joined forces in a strategic partnership aimed at reinforcing their shared commitment to fostering community bonds. Aligned with Gamuda Land’s development philosophy of “a town is community,” the collaboration aims to inject a sense of neighborliness and community spirit in all Gamuda Land townships.

The Memorandum of Understanding (MoU) signed between Gamuda Land and Alliance Bank opens avenues for Alliance Bank credit card users to utilize their rewards points for various offerings, including Gamuda Land property vouchers and GL Play (Gamuda Land’s Leisure and Hospitality arm) vouchers. These exclusive vouchers enable users to redeem leisure and hospitality tickets, providing opportunities for family enjoyment at attractions like SplashMania Waterpark and FunPark @ Gamuda Luge Gardens.

Chu Wai Lune, CEO of Gamuda Land, emphasized that the partnership goes beyond transactional benefits, encouraging individuals to explore parks and wetlands, engage in shared experiences with families, and build connections with neighbors. This collaboration aligns seamlessly with Gamuda Land’s commitment to placemaking efforts and aims to contribute to building stronger, tightly-knit communities.

Alliance Bank customers, in addition to the rewards mentioned, can also leverage their points for exclusive goodies at Gamuda Land’s Chinese New Year events in various townships. The partnership extends further by providing Alliance Bank virtual credit card users with exclusive benefits for managing downpayment repayments at 0% interest for 12 months on participating Gamuda Land properties.

Ms. Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, expressed excitement about the collaboration, highlighting Alliance Bank’s commitment to community empowerment. The alliance not only provides financial benefits but also contributes to the creation of vibrant and interconnected neighborhoods, aligning with Alliance Bank’s dedication to fostering connections and community spirit.

As an additional perk, Gamuda Land customers applying for a mortgage loan with Alliance Bank during the specified period will receive a special reward of RM888.88 in Touch ‘N Go e-wallet credits. These enticing perks are available from January 22 to March 31, 2024, subject to the specified terms and conditions. – ref: DailyExpress

Author: Terry KS

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