foodpanda and Carlsberg Asia have expanded their partnership to enhance the accessibility and appeal of Carlsberg beers through personalized recommendations and special promotions, leveraging foodpanda’s extensive network. This collaboration aims to offer a seamless and enjoyable beer purchasing experience for consumers across Asia.
4 July 2024 – foodpanda, Asia’s leading food and grocery delivery platform, has announced an expanded collaboration with Carlsberg Asia to enhance accessibility and enjoyment of Carlsberg’s diverse range of beverages, particularly during key drinking occasions. This partnership is designed to deliver innovative campaigns and promotions, making Carlsberg beers more appealing and accessible to consumers.
The enhanced partnership will leverage foodpanda’s extensive network, including its cloud grocery stores via pandamart and strong retail connections through foodpanda shops, to ensure easy access to Carlsberg products. According to foodpanda’s Delivery and Retail Trends 2023, beer ranks among the top five most ordered grocery items in the APAC region. Utilizing foodpanda’s customer purchasing data, the collaboration aims to offer personalized recommendations and special promotions for Carlsberg, increasing consumer engagement and sales.
Raphael Zennou, Vice President of Quick Commerce at foodpanda, expressed enthusiasm about the partnership: “We are thrilled to strengthen our collaboration with Carlsberg to ensure consumers can enjoy their favorite drinks in the freshest and most satisfying ways possible. Together, we are enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is probably the best partnership in the world!”
Consumers can anticipate a series of engaging campaigns, including a video campaign featuring Liverpool Football Club, exclusive gifts-with-purchase like chilled boxes and color-changing cups, and special promotions on pandamart and 7-Eleven Singapore. Additionally, a responsible drinking campaign will promote safe alcohol consumption.
Arindam Varanasi, Vice President, Commercial, Carlsberg Asia, emphasized the benefits of the partnership: “By leveraging foodpanda’s insights into consumer purchasing habits and innovative logistics solutions, we can ensure our consumers enjoy Carlsberg’s refreshing and high-quality beers with unparalleled convenience. This partnership demonstrates our commitment to providing a seamless beer purchasing and drinking experience, no matter where our consumers are.”
The collaboration also benefits retailers, enabling them to engage a wider audience and boost sales. This summer, foodpanda, Carlsberg Singapore, and 7-Eleven Singapore launched exclusive football-themed promotions, including a special bundle featuring Carlsberg Pilsner and Draught beers paired with 7-Eleven’s Ready-To-Eat selections.
Anushree Khosla, Managing Director of 7-Eleven Singapore, highlighted the significance of the partnership: “This collaboration enhances the round-the-clock convenience of enjoying Carlsberg beers. At 7-Eleven, we are constantly innovating to meet the evolving needs of our customers, and this partnership represents a significant step forward in that pursuit.”
This expanded collaboration showcases how foodpanda continues to connect brands with customers through various channels, including retailers like 7-Eleven, pandamart, panda ads, and tailored campaigns. With this multi-vertical approach, foodpanda and Carlsberg aim to explore new ways to enhance the shopping experience for customers across Asia, meeting their diverse needs.
