Digital Marketing Transit Map, a tool for helping CMOs in creating digital marketing strategy

Fri, Jun 21, 2013: Gartner has released its Digital Marketing Transit Map, a comprehensive landscape of marketing technologies that helps organizations to see every kind of service and technology that is available and they relate to each other. The initiative of this landscape is to minimize the confusion in the terminology, providers and technologies of digital marketing among marketers, Gartner says. Gartner believes Digital Marketing Transit Map can help CMOs to identify the best sources for their needs and acquire systems that work well together.