Rebecca PY MALAYSIA, 5 AUGUST 2026 – CelcomDigi Berhad continues to celebrate and reward its customers through Mega Gegar 20 Juta, its biggest-ever customer appreciation campaign. The Mega Gegar 20 Juta Live brought together customers and communities across the country through a shared experience that reflected the power of reliable connectivity. The 42-hour promotional livestream spanned 20 CelcomDigi stores nationwide and featured exclusive deals, limited-time promotions and special savings on devices and accessories.
Held from 31 July to 1 August 2026 and hosted by 29 frontliners, the livestream was broadcast on TikTok and YouTube and earned two Guinness World Records titles for the Longest Promotional Advertisement Livestream and Most Stores Participating in a Promotional Advertisement Livestream. The achievement showcased the scale and reliability of Malaysia’s No. 1 network as well as the extensive reach of CelcomDigi’s retail network.
Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services, said the accomplishment reflects the company’s dedication to delivering exceptional customer experiences. She noted that it demonstrates how advanced connectivity enables richer, more immersive digital experiences while supporting Malaysians’ growing demand for always-on connectivity, entertainment and digital services. Today, CelcomDigi’s network reaches 97% of populated areas nationwide, providing Malaysians with access to reliable connectivity wherever they live, work and play.
She added that through Mega Gegar 20 Juta Live, the company connected customers in one continuous livestream. Powered by CelcomDigi’s widest, fastest and most secure network, the livestream maintained uninterrupted connectivity throughout the 42-hour journey across multiple locations nationwide.
The participation of 20 stores in every state also showcased the scale of CelcomDigi’s retail footprint and its ongoing investment in making products, services and support more accessible to customers. Across Peninsular Malaysia, Sabah and Sarawak, CelcomDigi’s retail network remains a key touchpoint for customers seeking connectivity solutions, the latest devices and personalised support. With more than 300 branded stores nationwide, CelcomDigi operates the country’s largest exclusive retail chain for digital products and services.
The milestone is also a testament to the dedication of the teams who work tirelessly to serve and support millions of customers. More than a record-breaking feat, Mega Gegar 20 Juta Live is mainly a celebration of the customers who place their trust in CelcomDigi. It showcased how the combined strength of CelcomDigi’s network, retail presence and people can bring Malaysians together through a shared experience on a national scale. Ultimately, the two Guinness World Records titles reinforce CelcomDigi’s ongoing commitment to creating meaningful experiences for customers and keeping them connected to what matters most.