Rebecca PY Canon Marketing Malaysia concluded its nationwide “Drive Your Dream” campaign with over RM300,000 in prizes, attracting strong participation from photography enthusiasts. The initiative highlights rising demand for imaging tools and growing interest in content creation across Malaysia.
MALAYSIA, 1 MAY 2026 – Canon Marketing Malaysia has successfully concluded its nationwide “Drive Your Dream” campaign, celebrating creativity and rewarding customers with prizes worth over RM300,000, including a Tesla Model 3 as the grand prize.
The campaign culminated in a prize presentation ceremony held at the Tesla Experience Centre Pavilion Damansara Heights, where Noren Zuriati Abdul Manaf was announced as the grand prize winner. Other top winners included Li Gian Chong, who received the Canon EOS R5 Mark II with RF24-105mm lens, Armin Azhari Mat Shupi, who won an RF24-105mm F2.8L lens, and Kah Hui Shin, who secured the Canon EOS R7.
Running from 1 November 2025 to 31 January 2026, the campaign attracted 17,599 entries nationwide, reflecting strong engagement among Malaysians keen to elevate their photography and content creation skills. Participants entered the campaign by purchasing selected Canon cameras or lenses and registering online through a streamlined submission process.
Beyond the prizes, the initiative reinforces Canon’s commitment to fostering creativity and building deeper connections with its user community. Guided by its Kyosei philosophy, the company continues to promote initiatives that empower individuals to pursue their passions through imaging technology.
The campaign also underscores a broader industry trend, as more creators shift toward hybrid visual storytelling that blends photography and video. This growing demand is driving interest in advanced, versatile imaging tools capable of delivering high performance across both formats.
As Canon expands its imaging ecosystem, campaigns like “Drive Your Dream” play a key role in nurturing a vibrant community of creators while encouraging Malaysians to explore visual storytelling with greater confidence.