Terry KS Canon Marketing Malaysia has launched a Raya short film marking Sofyank’s directorial debut, highlighting themes of family and sacrifice. The initiative underscores Canon’s commitment to nurturing local creative talent and advancing cinematic storytelling.
MALAYSIA, 26 MARCH 2026 – Canon Marketing Malaysia has unveiled “Kasih Yang Tidak Bergema,” a Raya short film that marks the directorial debut of Malaysian content creator Sofyank. The film delivers a heartfelt narrative centered on family, sacrifice, and the quiet expressions of love that define the festive season.
The project reflects Canon’s ongoing commitment to supporting local talent and empowering creators to produce meaningful visual storytelling. By collaborating with Sofyank, Canon continues to strengthen its role in Malaysia’s creative industry, equipping filmmakers with the tools needed to produce impactful and cinematic content.
Edward Chang, Head of Canon Marketing Malaysia’s Image Communication Business Division, said the initiative aligns with Canon’s long-standing mission to nurture creative talent and inspire storytelling that connects people. He noted that supporting Sofyank’s transition into directing represents a significant step in elevating Malaysian creators and fostering a culture of shared creativity.
Best known for his VFX-driven digital content, Sofyank steps into a new creative role with this project, moving behind the camera to direct a cast and craft a narrative driven by emotion. The film marks a turning point in his career, showcasing his ability to move beyond visual spectacle into deeper, more nuanced storytelling.
Having built a strong following online, Sofyank’s transition into filmmaking is further reinforced by his recent recognition as a Canon EOS Filmmaker. This progression enables him to explore more complex narratives while leveraging professional tools to enhance his creative expression.
Sofyank described the film as a significant milestone in his journey, allowing him to grow as a storyteller and explore more meaningful themes. He credited Canon for supporting his evolution and providing the platform and technology to bring his vision to life.
At its core, “Kasih Yang Tidak Bergema” tells the story of a mother’s love expressed not through words, but through quiet sacrifices and unwavering devotion. The narrative follows a child who only comes to understand these silent acts of love over time, offering a poignant reminder that the deepest emotions are often conveyed through simple, everyday moments.
The film was shot using the Canon EOS C50, demonstrating how advanced imaging technology can enable filmmakers to capture both emotional depth and cinematic quality. Through such initiatives, Canon continues to support the growth of Malaysia’s creative ecosystem by enabling storytellers to share their voices with wider audiences.