The newly formed Burson, created by merging Hill & Knowlton and BCW, will lead a three-year communication strategy for MDEC, focusing on bespoke content creation and reputation management to amplify MDEC’s initiatives. With over 6,000 employees across 43 markets, Burson aims to provide strategic stakeholder communications and interdisciplinary solutions in today’s complex environment.
25 July 2024 – Burson, the newly merged communications powerhouse formed by the union of Hill & Knowlton and BCW under WPP Group, is set to spearhead a comprehensive communication strategy for Malaysia Digital Economy Corporation (MDEC) over the next three years. The strategic plan will focus on bespoke content creation and reputation management, aiming to amplify MDEC’s initiatives and effectively engage diverse stakeholders to ensure impactful message delivery across all channels.
The merger, announced earlier this year and officially launched last month, has established Burson as a leading full-service communications agency with over 6,000 employees across 43 markets worldwide. This merger honors the legacy of Harold Burson, a pioneer in modern public relations and strategic communications, by creating an industry-leading entity dedicated to building and protecting reputations.
Burson’s formation comes at a time when strategic stakeholder communications are crucial in a complex and volatile environment. The agency leverages the combined strengths of Hill & Knowlton and BCW, drawing on their extensive talent pool, global networks, technological investments, creative capabilities, and public affairs expertise. This integrated approach ensures Burson can deliver the interdisciplinary solutions clients demand to drive reputation and value creation.
