BEST Express Malaysia Partners with TikTok to Boost E-commerce Logistics in Southeast Asia

BEST Express Malaysia, a subsidiary of BEST Inc, has been chosen as TikTok’s logistics partner in Malaysia, further expanding its role in Southeast Asia after collaborations in Vietnam and Thailand. This strategic partnership aims to enhance e-commerce logistics by offering pick-up, sorting, and delivery services for online purchases on the TikTok platform, contributing to the region’s economic growth and innovation.

2 August 2023 – BEST Inc, a prominent integrated smart supply chain solutions and logistics services provider in China and Southeast Asia, has proudly announced its subsidiary BEST Global Logistics Technology (Malaysia) Sdn Bhd, also known as BEST Express Malaysia, as TikTok’s appointed logistics partner in Malaysia. This collaboration extends BEST Express Malaysia’s Southeast Asian footprint in providing logistics services to TikTok, following its ventures in Vietnam and Thailand.

With this strategic partnership, BEST Express Malaysia will offer crucial logistic services to TikTok, including pick-up services for sellers, parcel sorting in hubs, and the delivery of online purchases made through the platform in Malaysia. The exponential growth of e-commerce in Malaysia has fueled the need for efficient and dependable logistics, and this collaboration between BEST Express Malaysia and TikTok aims to fulfill this demand.

Jessy Sun, the General Manager of BEST Inc Malaysia and Singapore, emphasized Malaysia’s burgeoning e-commerce landscape and its increasing reliance on online platforms for shopping. She remarked, “This is a great opportunity for BEST Express Malaysia to further strengthen our presence in the eCommerce space and widen our outreach via TikTok.” The partnership aims to empower businesses, particularly SMEs, to leverage e-commerce’s potential and expand their customer base.

This collaboration signifies the shared dedication of BEST Express Malaysia and TikTok towards fostering entrepreneurship, innovation, and economic growth in Southeast Asia. By harnessing their respective strengths, the alliance seeks to reshape the e-commerce terrain and equip businesses with the tools needed to flourish in the digital economy.

BEST Inc made its entry into Malaysia in April 2020 by providing courier services, and its courier unit, BEST Express Malaysia, demonstrated steady growth even during the pandemic period. The company is actively seeking business partnerships across Malaysia to unlock further potential and growth through unique collaborations. – source: Media OutReach

Author: Terry KS

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