BEST Express Malaysia Celebrates 50 Years of Malaysia-China Relations with Commitment to Innovation and Community Development in Melaka

BEST Express Malaysia, celebrating the 50th anniversary of Malaysia-China diplomatic relations, emphasizes its commitment to providing innovative logistics solutions in Melaka, supporting local businesses, and fostering economic growth. CEO Gavin Lu highlights the company’s dedication to blending Melaka’s rich cultural heritage with modern logistics, ensuring top-notch services and community development.


27 May 2024 – This year marks the 50th anniversary of diplomatic relations between Malaysia and China, an occasion celebrated with enthusiasm across the nation, particularly in the vibrant Jonker Street of Melaka. Established in Melaka four years ago, BEST Express Malaysia has been at the forefront of providing efficient, reliable, and customer-centric logistics services, incorporating modern conveniences and advanced technologies to meet diverse logistics needs, support local businesses, and drive regional economic growth.

Gavin Lu, CEO of BEST Inc Malaysia, expressed his pride in witnessing this historic moment, stating, “As we celebrate the 50th anniversary of Malaysia-China diplomatic relations, we, being a Chinese company rooted in Malaysia, take pride in witnessing this historic moment. Our excellence and innovation in logistics further strengthen the close ties between the two countries.”

Melaka’s rich culture and history have offered BEST Express Malaysia excellent opportunities to support local businesses and residents. The company’s goal is to blend the city’s historical significance with modern logistics solutions, ensuring the community enjoys seamless and efficient delivery services. By leveraging local talent and contributing to the economy, BEST Express Malaysia fosters community development. Their advanced technology and customer-centric services enhance the experiences of residents and businesses, making each delivery more than just a parcel, but a link connecting people to Melaka’s unique heritage.

BEST Express Malaysia is committed to establishing its brand in Melaka with a focus on long-term investment and strengthening relationships with the community. Their services are tailored to meet the unique needs of the local community, from individuals to businesses, ensuring top-notch service and reliability.

“Our objective is to be Melaka’s trusted and reliable partner, providing exceptional service and prioritizing customer satisfaction. BEST Express Malaysia is more than just a courier company; our comprehensive logistics solutions—including cargo delivery, cross-border logistics, supply chain solutions, and SaaS—are ready to support the diverse needs of our customers, driving growth and success throughout the region,” Gavin Lu stated.

Looking forward, BEST Express Malaysia aims to continue driving development through innovation, optimizing its logistics network and service levels to meet rapidly changing market demands. The company is confident that through continuous technological upgrades and service innovations, they can provide customers with superior logistics experiences and contribute significantly to the economic prosperity of Melaka and Malaysia as a whole.

BEST Express Malaysia plans to deepen collaboration with local communities and businesses to bolster local economic development. By constantly enhancing service quality and customer satisfaction, they aim to inject new vitality into the historic city of Melaka, making modern logistics technology a bridge connecting tradition and the future.

To further promote the development of the logistics sector in Melaka, BEST Express Malaysia is actively seeking new talents and partners. Gavin Lu highlighted the company’s strong belief that by bringing together various talents and resources, they can jointly advance logistics innovation and development in Melaka, creating a more efficient and modern logistics ecosystem. The company looks forward to working with more partners to create a brighter future together.

In this milestone year, BEST Express Malaysia stands with the people of Melaka, embracing a brighter future together. They promise to continuously uphold the “customer-centric” philosophy, improving service quality and customer satisfaction, and demonstrating their long-term commitment to Melaka and its residents through concrete actions.

Author: Terry KS

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