Aurum Theatre, The Exchange TRX, in collaboration with Mastercard, has launched the “Mastercard Lux Suite I by Getha,” offering a luxurious cinema experience with exclusive privileges for Mastercard users, including discounts and seamless payment options. This partnership aims to elevate the standard of entertainment and hospitality.
17 July 2024 – Aurum Theatre, The Exchange TRX, renowned for offering the largest ultra-luxurious entertainment experience in Southeast Asia, has announced a significant collaboration with Mastercard, a global leader in the payments industry. This partnership, conceptualized by Golden Screen Cinemas (GSC), was officiated at a document exchange ceremony, marking a major milestone in delivering unique and enhanced entertainment experiences to Malaysian movie enthusiasts.
As a part of this prestigious partnership, one of Aurum Theatre’s most exclusive halls has been named “Mastercard Lux Suite I by Getha.” This premium hall, adorned with the Mastercard logo, promises to redefine luxury and comfort in cinema. The suite features a range of top-tier amenities including a mini fridge at each seat, wireless charging ports, cosy blankets, and fluffy pillows. Additionally, movie-goers can indulge in curated Japanese-Italian dishes freshly prepared by Hokkaido Table Restaurant, enhancing their overall entertainment experience.
Cinema patrons who use their Mastercard cards at Aurum Theatre, The Exchange TRX, can enjoy several exclusive privileges:
- 10% discount on all movie tickets and concessions.
- 10% discount for dine-in at Hokkaido Table and Kissa Cafe & Diner with a minimum spend of RM150.
- 15% off on merchandise purchases at Keepsake, the retail store located at Aurum Theatre, with a minimum spend of RM100, allowing fans to take home a piece of the magic.
To ensure a seamless payment experience, Mastercard cardholders can use the Mastercard Click to Pay option on GSC’s website and app. This feature allows users to securely save their payment details for quick and convenient future transactions, eliminating the need to repeatedly enter card information.
“We are thrilled to embark on this exciting journey with Mastercard,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas. “This collaboration underscores our commitment to providing our patrons with only the very best. The ‘Mastercard Lux Suite I by Getha’ sets new standards of opulence and exclusivity, elevating the cinematic experience to unprecedented heights.”
“Mastercard Economics Institute’s recent findings show that consumers recognize the value of meaningful experiences, placing high emphasis on moments that resonate with their passion points. Today’s discerning consumers also seek greater convenience and choice in how they pay for them. Mastercard, through its partnership with GSC, is enhancing this by offering Mastercard Click to Pay, a secure, password-free online checkout, alongside special offers for cardholders,” said Ms. Beena Pothen, Country Manager, Malaysia and Brunei, Mastercard.
This premium partnership exemplifies Aurum Theatre, The Exchange TRX’s, and Mastercard’s shared vision of reimagining entertainment and hospitality. Together, the organizations aim to continuously push boundaries, delighting audiences with exceptional moments and experiences.
