Rebecca PY Firmable has secured $14 million in Series A funding led by Airtree to fuel its US expansion and accelerate development of AI-powered sales agents. The company aims to redefine global sales intelligence with a proprietary data foundation built outside the US.
AUSTRALIA, 3 MARCH 2026 – Asia-Pacific AI sales platform Firmable has raised $14 million in Series A funding, with Airtree leading the round alongside existing investors. The fresh capital will support the company’s entry into the United States, continued investment in specialist sales data and buying signals, and further development of AI agents designed to autonomously execute tasks for sales teams.
Firmable is tackling what it describes as a structural productivity problem in global sales teams. Many organisations rely on multiple disconnected tools and licensed datasets that are often US-centric and outdated, leading to fragmented workflows and inaccurate information outside the American market.
The company differentiates itself by building a proprietary data asset from the ground up rather than relying on third-party feeds. Its platform aggregates and continuously refreshes account and contact data using AI-driven web data collection, large language model extraction and entity resolution. It then identifies high-precision buying signals such as leadership changes, hiring surges, funding events and technology shifts that indicate purchase intent.
The third layer of the platform focuses on AI agents that act autonomously on those signals. These agents enrich CRM records, prioritise target accounts, draft outreach messages and orchestrate sales actions, enabling sales teams to reduce administrative burden and focus on customer engagement.
Firmable currently serves more than 1,000 customers across Australia, New Zealand and eight Asia-Pacific markets, including CBRE, Robert Half, Monday.com, Marsh and Canon.
The company was co-founded by Leigh Jasper, Paul Perrett and Karthik Venkatasubramanian, who previously worked together at Aconex. Aconex was acquired by Oracle for $1.6 billion, providing the founding team with a proven track record of scaling enterprise software globally.
Investors believe Firmable’s ownership of its data layer provides a defensible competitive moat in a rapidly expanding AI sales tooling market. With fresh funding secured, the company plans to replicate its APAC success internationally, positioning itself as an AI-native alternative to traditional US-built sales intelligence platforms.