Anker Innovations is revolutionizing the charging experience in Southeast Asia with its Charge Up, SEA! campaign, blending augmented reality (AR) and CGI to showcase the future of intelligent charging. This initiative highlights Anker Prime Series, delivering fast, efficient, and sustainable power while reinforcing Anker’s leadership in cutting-edge technology.
INDONESIA, 7 March 2025 – Anker Innovations, a global leader in mobile charging and consumer electronics, is taking innovation to new heights with its latest campaign, Charge Up, SEA! This groundbreaking initiative merges augmented reality (AR) and computer-generated imagery (CGI) to offer consumers an interactive glimpse into the future of high-speed, intelligent charging solutions.
At the heart of this campaign is the Anker Prime Series, the company’s most advanced multi-device fast charging lineup, engineered for speed, efficiency, and seamless connectivity. The campaign brings these innovations to life through immersive digital storytelling, showcasing how Anker’s cutting-edge chargers “power up” iconic landmarks across Southeast Asia. “At Anker, our mission is to ignite possibilities through ultimate innovation,” said Leon Wu, General Manager of Southeast Asia at Anker Innovations.
“Charge Up, SEA! is more than a campaign—it’s a vision of a future where power and technology seamlessly integrate into everyday life.”
Lighting Up Iconic Landmarks with Next-Gen Charging
Launching on February 27, the Charge Up, SEA! campaign will span five key markets: Singapore, Malaysia, the Philippines, Indonesia, and Vietnam. Consumers in Singapore and Malaysia will experience Anker’s AR-powered world at key landmarks, while all five countries will engage with high-quality CGI videos showcasing Anker Prime in action.
In Indonesia, Anker’s futuristic CGI video will feature Bundaran HI in Central Jakarta, seamlessly integrating Anker’s technology with local culture. The Anker 20W Zolo Charger will serve as the key to unlock a stunning virtual world, transforming the landmark into a breathtaking polar landscape—a testament to Anker’s advanced temperature control technology. Supporting this transformation are the Anker 25,000mAh 165W Power Bank, the Anker 140W Charger, and the Anker Prime 250W GaN Desktop Charger, ensuring a continuous flow of high-speed power.
This futuristic visual experience will allow users to witness how Anker’s innovations integrate seamlessly into real-world environments, redefining the way consumers interact with power.
A Vision for the Future of Smart Charging
As a global pioneer in charging technology, Anker remains committed to user-centered innovation, integrating sustainable, portable, and high-efficiency power solutions into everyday life. Through Charge Up, SEA!, Anker is not just powering devices—it’s shaping the future of connected living.
By merging state-of-the-art charging technology with immersive digital experiences, Anker is inviting consumers across Southeast Asia to embrace the next generation of intelligent power—where every city, every device, and every moment is charged with limitless possibilities.
