U.S. online sales during Amazon’s Prime Day event surged by 6.1% to $12.7 billion, despite inflationary pressures impacting consumers. Deep discounts on products like toys and appliances attracted shoppers looking for bargains, even as rising rental costs, mortgage rates, and food prices constrained non-essential purchases.
Amazon.com’s annual Prime Day shopping event witnessed a significant boost in U.S. online sales, as consumers spent a staggering $12.7 billion, marking a 6.1% increase from the previous year. The data, released by Adobe Analytics, indicates that despite rising inflation impacting Americans’ purchasing power, individuals were eager to seize the opportunity for discounted products and bargains on the popular e-commerce platform.
The two-day extravaganza attracted a considerable number of shoppers, with the second day alone contributing $6.3 billion in sales. The availability of deep discounts on various items, including toys and appliances, proved to be an enticing factor for consumers, even amidst rising expenses such as rental costs, mortgage rates, and food prices.
Earlier statistics from Adobe Analytics had revealed that U.S. online sales on the first day of Prime Day soared nearly 6% to reach $6.4 billion, underscoring the event’s significance as a major online shopping phenomenon.
As e-commerce continues to gain prominence and consumer behavior evolves, businesses are urged to optimize their online presence to cater to the growing demand for discounted products and enhanced shopping experiences. By leveraging the reach and convenience of online platforms, companies can leverage events like Prime Day to drive sales and connect with a broader customer base. – Reuters
