Adobe reveals plans to integrate third-party AI tools, like OpenAI, into its Premiere Pro software, aiming to introduce advanced features for automated video editing.
15 April 2024 – In a strategic move to enhance its widely used Premiere Pro application, Adobe (ADBE.O) has announced plans to integrate third-party generative artificial intelligence (AI) tools, including those from OpenAI and other startups. This initiative, unveiled on Monday, aims to introduce advanced AI-based features into Premiere Pro, such as automated scene population and distraction removal, powered by the Firefly AI model.
Premiere Pro, a staple in the television and film industries, will soon offer users the ability to leverage third-party AI tools, enabling seamless video generation and editing processes. Adobe’s decision reflects a broader industry trend toward AI-driven enhancements in creative software, amidst concerns about copyright issues and revenue sharing arrangements between Adobe and external developers. – ref: Reuters
