Terry KS SINGAPORE, 2 JULY 2026 – 8×8, Inc., a global business communications platform provider, has been named a 2026 MetriStar Top Provider for Communications Platform as a Service by Metrigy, an independent research and advisory firm specializing in customer experience, workplace collaboration, and artificial intelligence.
The CPaaS honor is part of a broader showing in Metrigy’s 2026 MetriStar Award programme, where 8×8 also earned Top Provider recognition for Contact Center as a Service.
The awards stem from Metrigy’s Customer Experience MetriCast 2026 study, which surveyed 1,437 CX leaders across 10 countries in North America, Europe, and Asia-Pacific. 8×8 scored above average on both business success and customer sentiment, standing out particularly in CSAT improvement, revenue growth, platform reliability, and no-code and low-code application quality.
Sylvain Chaperon, General Manager, CPaaS at 8×8, Inc., said most companies the firm works with are not simply looking for a messaging API but need a full chain of capabilities, including campaign management, AI, analytics, and a contact center that integrates with all of it. He added that the recognition from Metrigy validates 8×8’s approach to helping organisations improve customer satisfaction, drive growth, and simplify operations at scale.
Metrigy pointed to 8×8’s integrated communications portfolio as a key differentiator, noting that the company is among a small number of vendors offering CPaaS, CCaaS, and UCaaS within a single platform. The research also highlighted 8×8’s strategy of positioning CPaaS not as a standalone developer toolkit but as a programmable layer across the CX stack, extending customer engagement capabilities beyond the contact center to sales, field service, and frontline teams. The 8×8 CPaaS portfolio includes global messaging, voice, and video APIs, 8×8 Connect for no-code multi-channel campaign management and real-time delivery analytics, 8×8 AI Studio for low-code conversational AI design, and omnichannel engagement tools including WhatsApp Flows for interactive in-app customer experiences. The platform supports engagement across SMS, WhatsApp, voice, email, web chat, and other digital channels.
According to Metrigy’s research, customer satisfaction improvement remains the strongest area of business impact among CPaaS deployments, followed by revenue growth and employee efficiency gains.