Censof Holdings Berhad has officially launched insureKU, Malaysia’s first end-to-end digital insurance and takaful aggregator platform, empowering consumers with a fast, transparent, and simplified way to compare and purchase insurance products. The platform currently offers travel insurance and aims to expand into other categories by year-end.
MALAYSIA, 22 APRIL 2025 – Censof Holdings Berhad (“Censof” or “the Group”), a leading technology holdings company specialising in financial management software solutions, has officially launched insureKU, Malaysia’s first fully digital, end-to-end insurance and takaful aggregator platform.
Developed by its subsidiary, Censof Maal Sdn Bhd, insureKU aims to revolutionise how Malaysians engage with insurance by offering a seamless, transparent, and user-friendly platform for comparing, understanding, and purchasing a wide range of insurance and takaful products — from life and general insurance to travel protection.
“insureKU represents a natural extension of Censof’s vision to empower Malaysians through innovative financial technologies,” said Ameer Shaik Mydin, Group Managing Director of Censof. “This launch is not just about digital access; it’s about removing barriers and building confidence so that every Malaysian can make informed decisions to protect their future.”
Currently, the platform features travel insurance options from providers such as Generali, TokioMarine, and Tune Protect, allowing users to compare and purchase policies in under three minutes. The service is designed to be intuitive and time-saving, delivering both clarity and convenience.
“We built insureKU to simplify the insurance process and empower users,” said Shadhana Sekaran, Co-founder and CEO of insureKU. “With just a few clicks, users can compare plans, understand their options, and complete their purchase with confidence. And this is just the beginning.”
insureKU is more than a comparison site — it is backed by Censof Maal’s extensive experience in financial systems and is a participant in Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, ensuring that it meets real-world needs and regulatory expectations.
As part of its mission to reshape how Malaysians perceive and use insurance, insureKU also plans to introduce features like multi-lingual support, a Needs Analysis Calculator, and a Financial Budget Calculator — tools aimed at making insurance more accessible and tailored to individual needs.
To mark the launch, insureKU is rewarding the first 100 customers who purchase travel insurance with limited-edition exclusive merchandise.
