Oct 9, 2013 (Wed): WIRED, a publication under Condé Nast brand, will offer its readers a new way to shop digitally through ShopThis! with MasterPass technology in its November iOS tablet edition. ShopThis! with MasterPass is designed to let readers discover and purchase items from their favorite titles’ advertising and editorial pages, without ever leaving the page itself.
In the WIRED coming issue which will be available on October 15, consumers can explore the pages of WIRED’s tablet edition on the iPad they can select products available for purchase via ShopThis! enabled pages which are fulfilled from Rakuten.com Shopping, the first official retail partner. From there, items are placed into a single shopping cart, allowing for a streamlined checkout experience.