SPAIN: At Mobile World Congress, VeriFone Systems Inc. announced that the company has agreed to integrate the new launched digital payment – MasterPass as a cloud-based payment option within VeriFone’s GlobalBay Mobile Point of Sale (mPOS) and GlobalBay Clienteling applications. This partnership will allow shoppers to access their MasterPass wallet accounts to pay from anywhere in the store on mobile devices using the GlobalBay software.
With VeriFone’s GlobalBay mPOS application, the retailers can use mobile devices to scan items, apply coupons and discounts, and complete transactions from any location in the store while GlobalBay Clienteling application enabling retailers to record consumer preferences and buying habits, and leverage customer data for promotions and cross-selling.
