Unipopcorn, a forward-thinking American startup founded by experienced entrepreneurs, is poised to revolutionize advertising and product placement through AI-powered strategies. Their innovative virtual product placement approach extends viewer engagement, while a user-friendly platform empowers content creators to seamlessly integrate products into video content.
1 September 2023 – Unipopcorn, a pioneering American startup, is set to transform the advertising and product placement landscape through innovative AI-powered techniques. Founded by experienced entrepreneurs Dzmitry Kamarouski, Ivan Shpuntov, and Elena Zapolyanskaya, the company is poised to redefine how brands seamlessly integrate into narratives while delivering enhanced engagement and reach.
In the ever-evolving digital sphere, Unipopcorn stands at the forefront of change, leveraging the immense potential of Artificial Intelligence (AI) to revolutionize conventional advertising and product placement practices. With traditional advertising avenues facing diminishing viewership, Unipopcorn’s AI-driven approach breathes new life into product placement as a dynamic and effective marketing tool.
Revolutionizing Product Placement through AI
Unipopcorn introduces a paradigm shift with its virtual product placement strategy, a unique approach that digitally embeds products into TV shows, movies, or video content during post-production. While product placement has long been a potent marketing strategy, the fast-paced digital world demands innovative ways to connect with consumers on their preferred platforms.
Traditional advertising has witnessed a decline in viewer attention, with video ad view times averaging less than 15 seconds. In stark contrast, Unipopcorn’s virtual product placement extends viewer engagement, with an average time-in-view of 42 seconds. The startup goes a step further by providing brands access to influential figures within their industries, offering a comprehensive platform for content marketing.
Unipopcorn’s AI technology empowers content creators to seamlessly incorporate products into various video content formats during post-production. Setting itself apart from competitors that predominantly target Hollywood productions, Unipopcorn focuses on direct engagement with target audiences through a network of influencers and content creators.
The platform’s user-friendliness and efficiency shine through. Content creators simply upload their videos to the Unipopcorn platform, which automatically inserts the relevant products into the clips before returning them to the users. The advanced technology ensures a seamless integration into dynamic and static scenes, providing viewers with a cohesive and immersive experience.
Unipopcorn’s vision is realized through the leadership of seasoned entrepreneurs Dzmitry Kamarouski and Ivan Shpuntov, co-founder of the video creation and editing app Vochi, which was successfully acquired by Pinterest. Joining forces with them is Co-founder and Chief Marketing Officer Elena Zapolyanskaya, bringing a wealth of experience from the startup and fintech sectors, along with a talent for fostering key partnerships.
Dzmitry Kamarouski, CEO of Unipopcorn, expressed enthusiasm about the venture, stating, “We are thrilled to introduce Unipopcorn to the world. Product placement has traditionally been a costly advertising method, but through advanced AI, we offer brands seamless integration into various video content at a fraction of the cost. Our initial pilot projects have been highly successful, and we are eager to expand this software into more sectors. This is just the beginning, and we are already working on launching a marketplace to connect brands with video creators effortlessly.”