July 26, 2013 (Fri): In collaboration with BLoyalty Sdn Bhd, the local 3G mobile operator U Mobile Sdn Bhd launched U Card, its new rewards program. The U Card gives U Mobile customers to earn points whenever they purchase U Mobile products, make bill payments as well as collecting points at more than 70 BCARD merchant partners. The collected points can be used to redeem merchandises from over 700 BCARD participating merchant partner’s outlet ranging from food and beverages, holiday packages, shopping and many more or redeem exclusive items online.
In conjunction with launch of U Card, U Mobile is running promotion whereby lucky winners can stand a chance to win more exciting prizes such as 1,000,000 U Card points, 10 BlackBerry Z10 smartphones and 10 3D/ 2N holiday packages at Berjaya Langkawi Resort. Meanwhile, the first 50,000 customers who sign-up for the rewards programme will be given a FREE 200 U Card reward points. The special promotion ends in December 2013.