ShopBack Selects AU10TIX’s AI Technology to Securely and Rapidly Verify Shoppers’ Identity

ShopBack, Asia-Pacific’s leading shopping and rewards platform, announced today that it has selected AU10TIX, a leading global provider of fully automated identity verification technology, to further enhance the company’s KYC (Know Your Customer) and customer onboarding process for its new ShopBack PayLater feature.

As the entry point for over 30 million shoppers across the Asia-Pacific, ShopBack aims to be the last checkout point for Singapore and Malaysia shoppers with its PayLater option, having integrated with Asia’s leading omnichannel BNPL service, hoolah, to help merchant partners increase conversions and basket size while driving customer loyalty.

AU10TIX’s platform is powered by cutting-edge machine learning and artificial intelligence (AI) capable of facial recognition and real-time digital ID verification and authentication that helps its customers continuously stay ahead of regulatory requirements and fight the latest vectors of synthetic fraud. This regional partnership enables thousands of ShopBack PayLater merchant partners in Singapore and Malaysia to provide an unrivalled customer experience by completing the KYC verification process in less than 8 seconds. 

“AU10TIX was the obvious choice for us to partner with thanks to their unmatched speed and fully automated ability to detect complex fraud attempts that could potentially slip by other verification providers. We are excited for them to take our company’s technology vision to the next level, enabling technology-led business growth for merchants, and a secure, seamless shopping experience for millions of ShopBack PayLater users, whether it be in-store or online,” said Hamish Moline, Managing Director of Financial Services, ShopBack.

“Cybercrime has been pervasive due to the pandemic and many of our habits have changed around how we, as consumers, want to connect with businesses. We are proud to help Asia’s leading omnichannel Buy Now Pay Later (BNPL) ecosystem grow safely, helping merchants to increase conversion and consumers to afford responsibly, while preventing fraud and reducing risk,” said Carey O’Connor Kolaja, CEO of AU10TIX. 

AU10TIX has been servicing the financial sector for 20 years, acquiring deep expertise in Customer Due Diligence and KYC as well as balancing compliance, risk, and conversion for global brands like PayPal, Saxo, Uber, AirBnB, Payoneer, and Prime Trust.

27 July 2022

Author: VSDaily Editor

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