28 January 2021 (MY) – Printcious, an online DIY gift printing platform in Malaysia, has announced its partnership with leading global creative platform and licensed content provider Shutterstock ahead of Lunar New Year and Valentine’s Day holiday.
With this partnership, Printcious will be adding 25,000 of Shutterstock images and designs to their existing collection. Customers can use these extensive images and designs as templates to create DIY (do-it-yourself) personalized gifts such as throw pillows, t-shirts, mugs, canvasses, puzzles, mouse pads, tote bags, and many more.
This partnership makes Printcious one of the Asia’s largest print-on-demand companies to partner with Shutterstock. It also represents an extension of Printcious’ focus on custom designs into attractive ready designs, which can then be personalized.
Chief Executive Officer, Vincent Tong, said: “Covid-19 lockdowns and precautions have kept families apart, therefore, we’ve seen a spike in personalized gifting as people go out of their way to show loved ones they care. As we approach this holiday season, social distancing and safety precautions make shopping for gifts an onerous task.”
“We at Printcious have responded by broadening our design offerings to customers with this Shutterstock partnership. Customers can now choose designs from Shutterstock’s database of 1 million designers, photographers, and artists, at the same time helping these designers monetize their creations to get through these difficult times,” he said.
Despite the pandemic, Printcious has printed over 100,000 items monthly throughout 2020, through orders from both B2B and B2C orders, creating a productive environment for designers to maintain their income.
For corporate clients who are looking to order in bulk to reward their customers and staff, they can also get in touch with Printcious to print Shutterstock images and designs on corporate merchandize and add personalized name on it. Those who are interested to launch their own merchandize line-ups with minimal hassles, Printcious can also assist them to realizing this objective with Printcious Merchandize Program, with warehousing, logistics, and ordering infrastructure all setup for their Merchandize Program partners at zero cost.
Currently, Printcious customers can order their gifts in three different ways:
- Design Your Own: Add your own design/photo and text to be printed as-is.
- Template-based: For users who are new to designing, they can use existing template designs and just add personalized photo or text in the designated areas.
- Ready Design: Designs that do not require customization, where customers can just choose to print the selected design on specific merchandise. Printcious’ online design tool remains available should customers want to add personalize gifts further.
Since the DIY gifting platform was established in 2015, Printcious has shipped personalized gifts to customers in close to 100 countries. Catering the global audience, Printcious also uses a localized website content in each country, with local currencies and shipping rates. Product prices vary by level of customization and design, from as low as US$3 to US$90.