August 22, 2014 (Fri): Oracle Corporation, the world leading ICT solution provider, today introduces Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform, that helps organizations socially enable the way they do business.
With an advanced yet intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives.
According to a recent IDG Enterprise report, enterprises that invest in consumerized, easy-to-use technologies experience a 56 percent increase in employee productivity and a 46 percent increase in customer satisfaction.
Meg Bear, group vice president of Oracle Social Cloud, Oracle, shares that consumers today have high expectations of technology applications’ capabilities and usability, and those expectations don’t stop when they enter their workplaces”
“We constantly evolve our products to give our customers a competitive edge, and Social Station delivers a dynamic UX that drives productivity and social business results. By making it easier than ever to understand, report, and share social insights across the enterprise, we are enabling our customers to move at the speed of social to align and impact business metrics and strategy.”
In addition, with a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customizable reporting options, users can customize their view of social data and access constantly refreshed updates that support real-time understanding.
Multiview layout capabilities further allows visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period.
Social Station also includes an Enhanced Calendar module that provides a clear visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views.
To support different user personas and social business needs, Oracle plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command center creation.