Nielson: Vietnamese Customers Trust Friend More Than An Ad

Sept 20, 2013 (Fri): The recent survey conducted by Nielsen revealed that 81 per cent of Vietnamese customers said product recommendations from people they knew carried the most weight, followed by branded websites (75%), and consumer opinions posted online (64%).

The survey also studied how Vietnamese customers trusts the online advertisement and the result shows:

  • 48% relied on ads from email they signed up for;
  • 44% relied on ads from search engine results;
  • 41% relied on video ads;
  • 38% relied on ads at social networks;
  • 34% relied on online banner ads;
  • 30% relied on ads on mobile devices; and
  • 21% relied on text ads on mobile phones.

Author: VSDaily Editor

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