July 30, 2013 (Tue): MasterCard has introduced its digital payment service, MasterPass for the first time in the UK, helping retailers there to avoid checkout abandonment that costs the industry £6 billion (RM29.7 billion) every year. Argos, Boots UK, House of Fraser,The Hut Group, MBNA and Seetickets.com are the retailers that confirmed to offer MasterPass to their consumers.
MasterPass allows consumers to use any payment card or enabled device to discover enhanced and secure shopping experiences with just a click, tap or touch – online, in-store or anywhere. It moves payments forward by allowing the consumer to safely store all their payment, store card, loyalty, shipping and billing address details in one place and gives consumers the ability to make a payment from wherever they are with whatever device they have.
