Yemeksepeti, the first prize winner in MasterCard Mobile Shopping Application Award, brings Turkish people to their favourite food venues without any additional fee when ordering. Consumers just simply have to browse the restaurants in their geographical locations, categorize them and then place the order whenever they want.
According to Nevzat Aydun, CEO and founder of Yemeksepeti, currently more than 20 per cent of all orders on their platform are done via mobile phones by credit card paymenty and they expect that it will reach over 50 per cent by 2015.
