Oct 17, 2013 (Thu): Malaysia Airlines (MAS) today announces the company has reached a new milestone in social media by having over 1 million Facebook fans. MAS’s Facebook page has experienced exceptional growth in fan acquisition with over 600,000 new global fans after the introduction of localised content for its Facebook site in 17 key countries in April this year, coupled with the unveiling of singer/songwriter Yuna as its Social Media ambassador. Indonesia leads the way with a fourfold increase in growth, far outpacing the growth of the brand’s home base.
“We have positioned social media at the forefront of our marketing mix. Growing our engagement with fans globally has contributed significantly to our business turnaround successes,” said Khairul Syahar Khalid, Malaysia Airlines’ Head of Advertising & Promotions. “Social Media is a new frontier for marketing, and as many brands have discovered, going on social media certainy pays.”
He added, “We will be pushing the boundaries even further with our next marketing plans, all of which will see the social media platforms at the forefront. We want to continue to engage with our fans globally at a much deeper level whilst growing our footprint further.”