Jan 17, 2014 (Fri): The leading online departmental store in Southeast Asia Lazada launched on Thursday a mobile app for iPhone and iPad after recent investment round of approximately US$ 250 million from investors including retail giant Tesco.
The mobile app which is fully optimized for iOS 7, allows on-the-go shoppers to seamlessly navigate Lazada’s brand and product assortment across several categories including consumer electronics, gadgets, apparel, shoes and accessories.
“Driven by the explosive development of low-cost smartphones and tablets we are witnessing technology leapfrogging in the region. Lazada’s mobile traffic has more than tripled in the last 12 months and already delivers a significant share of our revenues”, says Maximilian Bittner, CEO of the Lazada Group. “We believe that mCommerce is the future of online shopping. We have acknowledged the customers’ needs and the great convenience mobile offers – that is why we are now launching our new app for iPhone and iPad.”
In conjunction with the launch, users who downloads the app within the first 72 hours of the launch will get an exclusive discount of RM30 on any purchase with a minimum spend of RM70. In addition, Lazada plans to surprise three lucky shoppers who have made a purchase through the new app by giving away three vouchers worth RM500. This lucky draw is eligible to shoppers purchasing using the app from 19 to 31 January.