Kaspersky Lab Introduces Mobile Security & BYOD For Dummies

Tue, July 23, 2013: Kaspersky Lab, the leading developer of secure content and threat management solutions is taking on mobile security and the Bring Your Own Device (BYOD) movement, addressing the benefits and challenges to businesses with its Mobile Security & BYOD For Dummies.

As smartphones and tablets have become the preferred choice for employees to communicate within the organization and without, accessing the Internet, receiving and transmitting confidential business information the risk of security breaches can multiply exponentially especially when the personal devices have minimal security protection.

How can an organization balance its employees’ preferences for their own devices with the need to lockdown devices to avoid security issues such as breaches and data leakage?

The guide is part of the ‘For Dummies’ series, an extensive series of instructional and reference books for readers with more than 250 million books in print and more than 1,800 titles to date that is known for simplifying even the most complex subjects so that it can be easily grasped.

Written by Georgina Gilmore, Director of Global B2B Customer Marketing, Kaspersky Lab and Peter Beardmore, Senior Director of Product Marketing, Kaspersky Lab, Mobile Security & BYOD For Dummies consists of six concise and information-packed chapters that encompasses general business benefits and challenges, legal considerations and potential challenges & liabilities, HR implications – contracts, policies and training as well as security and IT challenges and solutions.

According to Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab, there’s no ‘one-size-fits-all’ approach to Mobile Security & BYOD.

“The Mobile Security & BYOD for Dummies – brought to you by Kaspersky Lab – provides valuable tips to help your business consider its own unique requirements and decide on the mobile security strategy that’s right for your business and its workforce. Equipping your workforce to access to corporate systems and data can boost efficiency and productivity in businesses. However, as corporate employers increasingly allow personal mobile devices for work, it becomes easier to penetrate networks,”Mr Fong said.

The total installed base for smartphones worldwide surpassed 1 billion in the third quarter of 2012, an important milestone for the smartphone industry. By 2017, worldwide smartphone shipments are expected to hit 1.5 billion, new data from research firm IHS suggests. By the end of 2013, IHS expects worldwide smartphone shipments to reach nearly 900 million units.

A May 2013 forecast from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, tablet shipments are expected to grow 58.7% year over year in 2013 reaching 229.3 million units, up from 144.5 million units last year.

“The evolution to anytime-anywhere consumption, creation and communication of content is moving much faster than expected and many businesses are struggling to cope when it comes to securing their network, yet allowing access to mobile devices,” Mr Fong explained.

Market research specialist B2B International found that 34% of the respondents from 5,000 senior IT managers from companies around the world said that their companies did not use dedicated Mobile Device Management (MDM) solutions. This is alarming as 72% of companies from the survey agreed that BYOD is the future amidst the rampant growth of malware with 200,000 new malicious programs detected by Kaspersky Lab every day.

According to Business Development Manager, SEA, Kaspersky Lab, Mr. Bryan Sat, organisations are aware of the threats posed by the burgeoning use of mobile devices and the BYOD trend but are at a loss for what to do next while malware writers and spammers are changing their game to capitalize on the opportunities.

“We’re using the For Dummies approach to make the business challenges and opportunities of Mobile Security & BYOD accessible because there is a huge knowledge gap when it comes to company level protection and security. It is easy to read with tips on strategy, policies and legal considerations, plus guidance in vital security technologies that can secure your business and its reputation. Security administrators of organisations, large, medium or small should get it,” Mr. Sat said.

Mobile Security & BYOD For Dummies is available for free download at http://www.kaspersky.com/business-security/byod-for-dummies.

Book cover of Mobile Security & BYOD For Dummies

Author: VSDaily Editor

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