Internet Advertising is on the rise globally
An evident from Nielsen’s Global AdView Pulse shows Internet Advertising increased 7.1 per cent in the first half of 2012. The Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (increased 30.3%) and Latin America (increased 20.6%).
Interestingly, the advertising is on the rise globally and across all media types except magazine which fell 1.3 per cent mainly caused by both Europe and North America market.
by Terry Brown