Ingenico Reveals Its New Brand

Jun 4, 2014 (Wed): Ingenico, the global leader in seamless payment, has announced its rebranding and the launch of its new visual identity. Ingenico will now operate under the new corporate brand name “Ingenico Group”.

Philippe Lazare, CEO of Ingenico said: “The Group’s rapid growth over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services.”

Author: VSDaily Editor

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