Mar 10, 2014 (Mon): InComm, a leading provider of prepaid products, services and transaction technologies has entered an exclusive arrangement with the online payment service provider MOL to launch point-of-sale-activated (POSA) gift card mall solutions in Southeast Asia.
InComm’s POSA technology allows retailers to activate prepaid cards at the point-of-sale, eliminating the risk and cumbersome control procedures required for maintaining an inventory of value-bearing cards. The technology also allows prepaid cards to be displayed for sale with a reduced risk of theft and shrinkage. Using this POSA technology, card issuers also have the valuable opportunity to leverage card design in marketing the cards.
InComm and MOL are targeting to make the first POSA cards available in Malaysia, Singapore and Thailand in the mid of April this year.