Wed, May 22, 2013: PriceGrabber.co.uk, a UK-based online comparison shopping site has conducted a survey on online fashion purchase from March 12 to April 22, 2013 among 1,000 online shoppers in the U.K. The survey found that nearly half of the respondents (47%) admitted that they buy the majority of their fashion online and almost 32 per cent of them said they had bought fashion on a smartphone or tablet.
The result shows the top three factors that influencing the increase in online fashion purchases are increase in the number of online retailers and therefore choices (28%), ease of online shopping (24%) and increased level of online trust (17%).
