KUALA LUMPUR: ES Event Management Sdn. Bhd. has appointed online marketing expert, the BEAN’s to create online exposure for its 23rd Malaysia International Plastic, Mould & Die Exhibition (M’SIA-PLAS 2012) held from 19 to 22 July at Putra World Trade Centre (PWTC), Kuala Lumpur.
The founder of BEAN’s Edward Chong said online marketing slowly been adopted by many businesses as one of their marketing strategies to promote their business. “It’s a given in marketing that you need to be where your customers are. So where are your customers these days? More and more, they’re spending their leisure time online.”
He said online marketing is must strategy for online businesses since the target market is Internet users. Online marketing, in contrast, is very cost-effective if compared with traditional media channel such as TV, radio and newsprint, Edward added.
Since January 2000, BEAN’s has been foster the development of various “Business Related” online applications and solutions for integrating innovative business practices, including new developments in technology enhanced business and marketing processes, and to enhance business and marketing strategies.