Enabling card acceptance for b2b transactions can increase sales

Wed, Jun 5, 2013: Do you believe that accepting corporate card can bring more business-to-business transactions?

According to a research conducted by MasterCard and on the relationship between market share and card acceptance, it found 55 per cent of buyers indicate that they are more likely to select a supplier that accepts cards. The study also demonstrated that suppliers can use card acceptance to phase out costly early pay discounts but 51 per cent of buyers said still willing to give up that discount in favor of paying with a card.

Source: MasterCard and Kaiser Associates, Supplier Incremental Revenue Analysis, February 2013

Author: VSDaily Editor

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