Aug 23, 2013 (Fri): The global digital measurement and analytics firm comScore Inc. has released the 2013 India Digital Future in Focus report which provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. It also covers online market trends in online retail, travel, entertainment, real estate, news and information.
The report revealed that Indian online population reach 73.9 million and ranks as the 3rd largest in the world after China and the U.S. Majority of the Internet users (75%) are under the age of 35, shows that India has the youngest skewing online population among BRIC (Brazil, Russia, India and China) countries, the report says.
Other highlights of the report are:
- The heaviest internet user group is women between the ages of 35-44.
- The Indian blogging audience grew 48 per cent in the past year to 36 million visitors, while 26 per cent of category traffic comes from mobile phones and tablets.
- 54 million internet users watched online videos on their computer, representing a 27 per cent increase over the past year.
For more report details, you can down the free copy of the report at www.comscore.com/FutureinFocus2013.