Brother brings business benefits and innovative sleek design with its all new multi-function centre InkBenefit series

Wed, June 11, 2013:  Printing and document management specialist Brother has launched MFC-J2510 InkBenefit, its sleekest, smallest and fastest inkjet model to date tailored for personal usage, small and home office market (SOHO) through to small to medium sized businesses.

The new Inkjet model represents both style and substance and marks an evolution in Brother’s inkjet line up. MFC-J2510 InkBenefit features bold, curved edges, black and white styling and a gloss finish, giving it an evolutionary appearance. The contemporary look is complemented by compact size: it boasts a small footprint, yet it prints up to A3.

The innovative all-in-one MFC-J2510 InkBenefit is Brother’s first model to utilise landscape printing. Feeding paper and printing in a landscape format, rather than traditional portrait, has created the smallest Brother inkjet footprint.

Print speed has been increased through a new, larger print head, which features 1680 nozzles while maintaining high print quality. This new model prints up to an impressive 20 monochrome and 18 colour pages per minute (based on ISO/IEC 24734 ).

In addition, MFC-J2510 InkBenefit is able to utilise Brother’s high-yield or super high-yield ink cartridges, which boast approximately 600 page yield and 1200 page yield respectively. This benefit enables users to enjoy savings as a result of lower cost per page, which makes printing much more affordable.

The new stylish look is complemented by exceptional functionality. MFC-J2510 InkBenefit caters for automatic 2-sided printing and has printing capability of up to A3 size. Moreover, it allows for wired and wireless networking, and also features both web connectivity and mobile connectivity to support a range of Cloud printing and scanning features.

Last but not least, MFC-J2510 InkBenefit showcases Brother’s newest power saving technology: “Low Energy Standby”. This cutting edge technology offers Brother’s lowest power consumption to date, with approximately 0.04watt power consumption in off mode (when power is off but the machine remains plugged in), making it Brother’s most energy efficient inkjet all-in-one. “Low Energy Standby ” technology will also be the future standard of Brother product.

According to Mr. Jordon Hoong, Product Manager – Inkjet Category of Brother International (Malaysia) Sdn Bhd said the new model MFC-J2510 InkBenefit marks an inkjet evolution for Brother.

“It is synonymous with style, through its radical bold design, and substance, with our first use of landscape print technology to reduce footprint and new larger print head to increase speed. Style and substance are complemented with intelligence, the new model features both web connectivity and mobile connectivity to support Cloud printing and scanning features. It also has environmental credentials, featuring Brother’s newest power saving technology, Low Energy Standby.” said Jordon.

MFC-J2510 InkBenefit is priced at RM899. Key features include:-

  • Brother’s fastest inkjet print speed, up to 20 monochrome and 18 colour ppm (based on ISO/IEC 24734).
  • Small Brother inkjet footprint, width=480mm, depth=290mm, height=186mm.
  • Wired and wireless connectivity.
  • Web and mobile connectivity to support a range of Cloud printing and scanning features.
  • Automatic A4 2-sided printing.
  • A3 print capability.
  • Cutting edge Low Energy Standby technology: 0.04W per hour during power-off
  • Rich user interface: 3.7” wide touch screen LCD display with slide touch and animation.

Author: VSDaily Editor

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