July 30, 2013 (Tue): E-Commerce begins to make a move in the Southeast Asia region. The “Southeast Asia Digital future in focus 2013” report by comScore found local and regional online retail setups are beginning to capture the Southeast Asian online audience, especially Amazon and Lazada which are among the top retailers in the region. Foreign shopping sites are doing well in Thailand, Singapore, Malaysia, Indonesia and the Philippines but not Vietnam. The top 5 retail sites in Vietnam are local sites.
The report also shows retail category provides lots of headroom for growth in terms of penetration and time spent.
comScore’s report did study about the growth of Lazada in the region and the result shows the shopping site’s traffic increased strongly over the six months.