Terry KS YY Group has entered the Egyptian market to support rising workforce demand driven by record tourism growth. The expansion leverages the company’s AI-powered YY Circle platform to deliver flexible staffing solutions to hospitality operators.
SINGAPORE, 6 JANUARY 2026 – YY Group Holding Limited (NASDAQ: YYGH), a global provider of on-demand workforce solutions and integrated facilities management, has announced its strategic expansion into Egypt, marking a key milestone in the company’s growth across the Middle East and North Africa region. The move builds on YY Group’s established presence and operational success in the United Arab Emirates.
The expansion coincides with record growth in Egypt’s tourism industry. Official data from the State Information Service indicates that nearly 19 million tourists visited the country in 2025, representing a 21 percent year-on-year increase. This surge has driven strong demand across the hospitality sector, which industry estimates value at around USD 20 billion in 2025, with continued growth projected through 2030.
To lead its Egyptian operations, YY Group has appointed Ramy Attia as Country Director. Attia previously played a key role in scaling the company’s UAE business and securing major hospitality clients. In Egypt, he will oversee the rollout of the YY Circle digital platform, designed to support hospitality operators by connecting them with a flexible, on-demand workforce aligned with the country’s long-term tourism ambitions.
YY Group’s leadership views Egypt as a natural next step in its regional strategy, citing the country’s scale as a tourism destination and its large workforce base. Through YY Circle, the company aims to provide digital infrastructure that links hospitality employers with trained workers, leveraging relationships already established with international hotel chains across the region.
Powered by proprietary AI-driven matching technology, YY Group will initially focus on Cairo and major tourist destinations. The company plans to deliver the same flexible, high-quality staffing solutions that have underpinned its growth in other global markets, supporting service standards as Egypt’s hospitality industry continues to expand.