Yahoo! introduces new advertising format with engaging experience

April 30, 2013: Yahoo! today announced Yahoo! Stream Ads, a new advertising format that engaging stream experience among the users. The more our users spend time with Yahoo!, the more relevant and personalized the content and advertising to be delivered to them. Stream Ads are the sponsored twin to Yahoo! newsfeed articles and are every bit as personalized and engaging.

Besides, Yahoo! also introducing a new Yahoo.com Billboard designed to deliver richer content interactions to Yahoo! users. For example, a movie trailer that runs on the Billboard could link to more information about the film and cast, and let you buy tickets directly from the ad.

Photo: Yahoo!.