Visa introduces Visa Intelligent Commerce, a revolutionary platform enabling AI agents to shop and pay on behalf of consumers. The initiative aims to transform the future of commerce, offering a secure and trusted environment for AI-powered transactions.
MALAYSIA, 5 MAY 2025 – Visa is pioneering the future of AI-driven commerce with the launch of Visa Intelligent Commerce, a new platform unveiled at the Visa Global Product Drop event. This initiative empowers AI agents to browse, select, purchase, and manage transactions on behalf of consumers, all while ensuring that payments are secure and trustworthy. Visa’s decades-long expertise in payment security and risk management is central to this groundbreaking development.
Jack Forestell, Visa’s Chief Product and Strategy Officer, highlighted the significance of this new technology: “Soon people will have AI agents browse, select, purchase and manage on their behalf. These agents will need to be trusted with payments, not only by users, but by banks and sellers as well.”
Visa Intelligent Commerce marks a pivotal shift in the way we shop. AI agents, based on consumers’ pre-selected preferences, can now handle the entire shopping process—from finding the perfect products to completing the transaction. Consumers retain control by setting spending limits and preferences, with Visa managing the payment process securely.
With over 30 years of experience in leveraging AI and machine learning to prevent fraud, Visa is ready to remove the friction in AI-driven payments, offering a trusted solution to merchants, consumers, and developers. Collaborating with industry leaders like Anthropic, IBM, Microsoft, OpenAI, and more, Visa aims to create a globally secure and personalized AI commerce experience.
The platform features a suite of tools for developers to easily integrate Visa’s payment technologies into AI-driven environments. Key offerings include AI-Ready Cards, which replace card details with tokenized digital credentials, enhancing security; AI-Powered Personalization, which helps agents improve shopping recommendations based on consumer preferences; and Simple and Secure AI Payments, allowing consumers to set clear transaction limits and conditions.
Visa’s advanced tokenization and authentication APIs ensure that AI transactions remain secure, empowering a seamless and personalized shopping experience. With a focus on security and fraud prevention, Visa Intelligent Commerce is set to transform AI shopping into a safe and trusted reality.
For more details about Visa Intelligent Commerce, visit visa.com/intelligentcommerce.
