Taobao Marketplace Runs 12.12 Online Sale Today

Dec 12, 2013 (Thu): Alibaba’s Taobao marketplace today runs its annual 12.12 online sales to support the website’s small online vendors and 2 million sellers were reported to join the campaign. This year Taobao will highlight some unusual products that are available on the site including a special marketplace for elderly Chinese consumers offering products such as pill boxes and nail-clippers equipped with magnifying glasses, Alizila report.

The marketplace today will have about 60 million items offered at half price and additional RMB 1.2 billion worth of discounts will be given by online stores in the form of “red packets,” or digital coupons.